Here's some advice on how to include things like a sales forecast, expense budget, and cash-flow statement. Based in the Washington, D.
But the key to creating a winning marketing plan is to start by asking great questions. Because the quality of the answers you get is directly related to the quality of the questions you ask. In light of that, here are a couple of thoughts about the following list of questions.
Do not ask or try to answer all of the following questions. For example, the questions about differentiation and branding are difficult to answer. Great questions usually require more work and time to answer than simple questions.
Feel free to change the questions. However, since you know your situation, you should feel free to moderate the following questions to fit your situation. Plus, you can make them more specific. With that said, and without further ado, I give you a list of possible questions you can use to help you create a winning marketing plan for your small business.
What are our quarterly, one-year and three-year goals? What results do we expect?
What are our sales and revenue goals? What key metrics will we use to determine success? What market share do we want?
What is our brand? What is our competitive advantage? How are we unique? Why should anyone choose to do business with us over everyone else in our market space? What are our areas of expertise?
What is our unique value or selling proposition? What specific benefits do our customers receive?
What problems do we solve for our potential customers? What hurts do we help heal? How can we dominate our market?
What makes us stand out from the crowd? What do we stand for? To what question are we the answer?Oct 11, · After being selected from over applicants to become a Global Good Fund Fellow (GGF). I spent working alongside my GGF leadership development coach to create a personalized development plan.
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